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Lesson 4 – Keywords

The best paying jobs in our Writing Jobs section are keyword articles. A keyword is any term which someone would search for in a search engine. These can be as broad as “weight loss” or as specific as “losing 10 pounds in ten days”. What you want to find is a search term that has a lot of searches, and a relatively small number of competing websites.

In order to write a strong keyword article, you need to use the exact keyword phrase multiple times in the article. If the keyword is “weight loss” then you can’t go around writing about “losing weight” or “loss of weight” because the job provider won’t be getting the results they desire out of this particular article. In general, you want to make sure that the keyword is in the title once, in the first paragraph once or twice, and in the last paragraph at least once. The entire body is up to you, but for a particularly long article, you might find that it’s better to include the keyword phrase once or twice there too.

A good keyword, however, is useless if you don’t know how to optimize your articles to fit what Google is looking for. Ready to learn about Keyword Density?

Next Lesson ->

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